Glue Insights

World Economic Forum in their recent report with Accenture talks about the metaverse privacy and safety. The report emphasises the importance of digital trust and says that: "Digital trust will be paramount to metaverse adoption as it is a critical building block for...

World Resources Institute research on business air travel and climate states that: 70% of frequent travelers found that virtual meetings are more feasible and effective than previously thought. The results showed that frequent travelers view virtual collaboration...

World Economic Forum in their recent report with Accenture talks about the role of digital twins in accelerating sustainability. The report quantifies how digital twins help to optimize business operations:  - 30-80% energy reduction in buildings  - 30% reduction of...

The research on collaborative learning environments in virtual reality identified how VR can enhance learning outcomes: 1. Enable better representation of concepts than in 2D Interactive experiences surpass 2D representations by offering a dynamic, hands-on...

Nokia and EY recently released a comprehensive report on the industrial and enterprise metaverse and how companies are integrating immersive technology into their operations. One of the most exciting use cases discussed is XR training. XR enables realistic training...

Truly exceptional teams display agility, adaptability, and foster high levels of collaboration among members, including robust asynchronous collaboration. But how can you transform your team into a high-performing remote team? To become a world-class team, here are...

Research on audio in virtual reality concluded: Audio has a significant impact on presence and realism in VR Why? Audio plays a crucial role in creating a sense of true presence or a feeling of “being there” in VR. When the audio is well-designed and fits the virtual...

AI and Metaverse can truly be a powerful combination. Recent study on use of AI in the metaverse highlight three main use cases for AI in virtual environment context: 1. Create unique customer experiences With AI in the metaverse, you can provide personalized customer...

Is remote work effective for organizations? Empirical studies reveal 32 correlations indicating a positive relationship between remote work and organizational outcomes. Positive impacts to organizations include: 1. Increase in productivity Reduced distractions,...

A study on the uses of VR for communication has compared VR to video conferencing and found that in VR: 1. Participants feel more immersed VR provides a strong level of immersion and a feeling of presence that surpasses traditional video conferencing methods. The...

Research on remote work provides an interesting conclusion: Despite the challenges of remote work, 50% of the time, high-intensity remote workers are more satisfied than employees working in the office. One of the reasons for higher job satisfaction is connected to...

How VR enhances remote work? A study on VR capabilities for the work-from-home (WFH) settings found that VR: 1. Increase worker’s efficiency By using immersive virtual workspaces, VR enhances individuals’ focus on tasks and facilitates more efficient collaboration in...

In their article, McKinsey Digital talked about moving from one digital twin to the enterprise metaverse. Here are 3 steps to consider: 1. Build your first digital twin The first digital twin should be based on value drivers, reuse potential, and data feasibility...

The research on interactive virtual workshops identified that even after the pandemic, virtual workshops have their unique advantages: 1. More inclusive and provide a wider pool of participants Breaking down geographical barriers and opening doors to a wider audience....

Is Hybrid Work the best of both worlds? Harvard Business School researchers examined this question and found that: An intermediate number of days in the office resulted in more emails sent, a higher number of email recipients and an increased novelty of work products....

A recent study on remote work with 3,123 office workers has found interesting results: 1. Remote work reduces psychological and physical stress regardless of other work and life-related stressors. 2. Reducing stress responses increase the productivity of remote...

The research on collaborative learning in immersive virtual reality (IVR) draws insightful results: 1. Actively collaborating participants scored higher for learning than participants who only watched an instructional guide’s avatar and discussed what they learned. 2....

Gartner’s report on the culture and leadership for the hybrid workplace identified the top three challenges of adjusting the culture to hybrid work: 1. Adjusting the current culture Establishing culture in the hybrid workplace requires a new approach, as employees...

Research on the simulation of dangerous situations in VR concluded that participants feel personally connected to the VR experience as if it would happen in real life. Some of the participants said: “I was really aware of everything happening and I was reacting to it...

Recent research has shown that well-designed immersive environments can significantly enhance learning outcomes. Here are several recommendations on how to make learning in VR more effective: 1. Optimize cognitive flow The feeling of presence in VR can be unfamiliar...

Recent research on remote work transition identified that remote work tasks and workplace suitability positively impact collaboration and work performance. However, to reap benefits from remote work, companies need to foster team collaboration through workspace and...

“Both video resolution and spatial audio rendering had a statistically significant effect on both immersion and audio-visual quality.” concluded recent research on visual and audio importance in VR. When choosing a VR collaboration platform, it’s crucial to consider...

McKinsey & Company identified the leading VR use cases in “A CEO’s guide to the metaverse". Let’s have a closer look at them. 1. Brand marketing VR helps to strengthen a company’s brand by creating a unique virtual experience. It can be a virtual product launch,...

Stanford research on social interactions inside collaborative virtual environments concluded that participants with head-and-hands avatars felt more connected and present than those with full-body avatars. Here is why: 👇 1️⃣ When using a full-body avatar, a user is...

Virtual reality can facilitate communication that is just as intricate and rich as face-to-face interactions. That’s the finding of the research study on VR as a communication medium. The study found that VR-mediated communication can be as complex and nuanced as...

PwC identified six metaverse predictions that businesses can expect to take force in 2023. These are the four most fundamental ones: 1. Businesses will be the metaverse power users 💪 Business applications take the lead with practical use cases such as onboarding,...

“VR experiences can make important contributions toward understanding psychological aspects of climate science.” David M. Markowitz and Jeremy N. Bailenson reviewed the connection between VR and climate change and identified how the technology can be a useful tool to...

"Global collaboration is the future of the metaverse." This is one of the key takeaways from "Gen Z and the Metaverse" report published by Nokia & Ipsos. As Gen Z has grown up online, they’re accustomed to working online and have a strong interest towards bringing...

Virtual space matters. A large-scale, longitudinal study on avatars and virtual environments found that spacious, panoramic spaces increase synchrony, presence, enjoyment, and realism.  Panoramic, spacious virtual environments provide a feeling of freedom, and...

A recent study conducted an experiment where students worked on different tasks in VR for 4 weeks. Participants of the study noted several factors in how VR positively influenced their learning process: 1. Better focus on the presented materials2. No physical...

In today’s Glue Insights, we’re talking about how the use of VR over time influences group behavior. “Understanding Group Behavior in Virtual Reality: A Large-Scale, Longitudinal Study in the Metaverse” study uncovers interesting insights into how large groups...

The concept of social presence and how it affects social interactions during virtual meetings hasn’t been extensively researched. But, a recent paper on social interactions in the metaverse light upon the potential of the technology. The research investigated the...

We've talked about the benefits and drawbacks of remote work or work-from-home (WFH). But, why should we expect that WFH will persist? A recent working paper by Barrero J.M., Bloom N. & Davis S.J. studied why working from home will stick and they base their...

People treat VR experiences similarly as real experiences. That is one of the key conclusions from a 5-year systematic review of VR and emotion literature done by Markowitz, D. M., & Bailenson, J.N. They reviewed the state of immersive VR and emotion research...

Starting 2023 with “Top Strategic Technology Trends 2023” from Gartner. The report identified 9 technology trends, each of which drives either (1) business optimization, (2) scaling of the business or (3) pioneering and reinventing business models. Metaverse is one of...

Today we highlight interesting results from the paper on the firm’s digital resilience and work-from-home (WFH) performance. The key finding of the research is that firms with high pre-pandemic WFH feasibility had higher net incomes, sales, and better stock market...

“Value creation in the metaverse” is an insightful report from McKinsey & Company talking about the emergence of the metaverse, the factors driving investment, how consumers and businesses are using it today and may in the future, its value-creation potential, and...

A recent study investigated the effects of different degrees of immersion and different levels of navigation freedom on emotions, the feeling of presence, and participants’ intention to change their environmental behavior. The results are worth highlighting! The...

Global Forum on Productivity (GFP) analyzed how remote work influences productivity and well-being among managers and workers in 25 countries during COVID-19. As our insight today, we have highlighted the main benefits and disadvantages of remote work according to the...

“New realities into the Metaverse and beyond” a report by Wunderman Thompson talks about the impact of the metaverse across industries, including the workplace and how the way people work changes. According to the survey included in the report, 85% of participants...

“A Review on Virtual Reality Skill Training Applications” study examined 48 VR training applications to validate the VR training effectiveness. The study concluded that VR training is well suited for the following six training applications: 1. Workforce training For...

“How hybrid working from home works out” a remarkable working paper by Nick Bloom, Ruobing Han & James Liang identified the benefits of hybrid working from home in an experiment held together with Trip.com, a global travel agency. The experiment revealed 4 key...

Stanford University researchers Herrera, F. and Bailenson, J.N., examined the effect of avatar representation, choice and head movement on prosocial behaviour. The results showed that being able to customise the avatar leads to a significantly higher social presence...

Deloitte recently published a comprehensive “Welcome to the metaverse” report covering the topic from different points of view, and in today's Glue Insights we wanted to highlight the identified benefits of metaverse for businesses. Benefits of Metaverse for...

How can XR positively contribute to environmental sustainability? 🌳 Immersive experiences can impact sustainability by providing solutions to change people’s habits towards more sustainable behaviour. Behaviour change takes time, but there are already clear examples...

EU Commission published a VR/AR Industrial Coalition Strategic paper comprehensively talking about the opportunities, challenges and potential of the industry to digitalise the working processes of enterprises. As the main Insight, we’ve chosen to emphasise the...

Aksoy C.G., Barrero J.M., Bloom N., Davis S.J., Dolls M., & Zarate P., in their recent paper on “Working from Home Around the World”, conducted a global survey of working arrangements in 27 countries and conclude the pros & cons of remote, hybrid and full-time...

“Virtual reality-trained participants had significantly higher accuracy and produced fewer timeouts than those trained using non-interactive methods, demonstrating a successful transfer of skills between virtual reality and the real world.” This is a result of the...

PwC conducted a survey of over 5K consumers & 1K business leaders to find out how companies use metaverse now & what they expect from it in the future. And in fact, 82% of executives expect metaverse plans to be part of their business activities within 3...

The COVID-19 pandemic outbreak changed the way millions of people work. Bin Wang, Yukun Liu, Jing Qian, Sharon K Parker explored the challenges of remote workers in the paper “Achieving effective remote working during the COVID-19 pandemic: a work design perspective”....

Research on audio in virtual reality concluded: Audio has a significant impact on presence and realism in VR Why? Audio plays a crucial role in creating a sense of true presence or a feeling of “being there” in VR. When the audio is well-designed and fits the virtual...

AI and Metaverse can truly be a powerful combination. Recent study on use of AI in the metaverse highlight three main use cases for AI in virtual environment context: 1. Create unique customer experiences With AI in the metaverse, you can provide personalized customer...

Is remote work effective for organizations? Empirical studies reveal 32 correlations indicating a positive relationship between remote work and organizational outcomes. Positive impacts to organizations include: 1. Increase in productivity Reduced distractions,...

A study on the uses of VR for communication has compared VR to video conferencing and found that in VR: 1. Participants feel more immersed VR provides a strong level of immersion and a feeling of presence that surpasses traditional video conferencing methods. The...

Research on remote work provides an interesting conclusion: Despite the challenges of remote work, 50% of the time, high-intensity remote workers are more satisfied than employees working in the office. One of the reasons for higher job satisfaction is connected to...

How VR enhances remote work? A study on VR capabilities for the work-from-home (WFH) settings found that VR: 1. Increase worker’s efficiency By using immersive virtual workspaces, VR enhances individuals’ focus on tasks and facilitates more efficient collaboration in...

In their article, McKinsey Digital talked about moving from one digital twin to the enterprise metaverse. Here are 3 steps to consider: 1. Build your first digital twin The first digital twin should be based on value drivers, reuse potential, and data feasibility...

The research on interactive virtual workshops identified that even after the pandemic, virtual workshops have their unique advantages: 1. More inclusive and provide a wider pool of participants Breaking down geographical barriers and opening doors to a wider audience....

Is Hybrid Work the best of both worlds? Harvard Business School researchers examined this question and found that: An intermediate number of days in the office resulted in more emails sent, a higher number of email recipients and an increased novelty of work products....

A recent study on remote work with 3,123 office workers has found interesting results: 1. Remote work reduces psychological and physical stress regardless of other work and life-related stressors. 2. Reducing stress responses increase the productivity of remote...

The research on collaborative learning in immersive virtual reality (IVR) draws insightful results: 1. Actively collaborating participants scored higher for learning than participants who only watched an instructional guide’s avatar and discussed what they learned. 2....

Gartner’s report on the culture and leadership for the hybrid workplace identified the top three challenges of adjusting the culture to hybrid work: 1. Adjusting the current culture Establishing culture in the hybrid workplace requires a new approach, as employees...

Research on the simulation of dangerous situations in VR concluded that participants feel personally connected to the VR experience as if it would happen in real life. Some of the participants said: “I was really aware of everything happening and I was reacting to it...

Recent research has shown that well-designed immersive environments can significantly enhance learning outcomes. Here are several recommendations on how to make learning in VR more effective: 1. Optimize cognitive flow The feeling of presence in VR can be unfamiliar...

Recent research on remote work transition identified that remote work tasks and workplace suitability positively impact collaboration and work performance. However, to reap benefits from remote work, companies need to foster team collaboration through workspace and...

“Both video resolution and spatial audio rendering had a statistically significant effect on both immersion and audio-visual quality.” concluded recent research on visual and audio importance in VR. When choosing a VR collaboration platform, it’s crucial to consider...

McKinsey & Company identified the leading VR use cases in “A CEO’s guide to the metaverse". Let’s have a closer look at them. 1. Brand marketing VR helps to strengthen a company’s brand by creating a unique virtual experience. It can be a virtual product launch,...

Stanford research on social interactions inside collaborative virtual environments concluded that participants with head-and-hands avatars felt more connected and present than those with full-body avatars. Here is why: 👇 1️⃣ When using a full-body avatar, a user is...

Virtual reality can facilitate communication that is just as intricate and rich as face-to-face interactions. That’s the finding of the research study on VR as a communication medium. The study found that VR-mediated communication can be as complex and nuanced as...

PwC identified six metaverse predictions that businesses can expect to take force in 2023. These are the four most fundamental ones: 1. Businesses will be the metaverse power users 💪 Business applications take the lead with practical use cases such as onboarding,...

“VR experiences can make important contributions toward understanding psychological aspects of climate science.” David M. Markowitz and Jeremy N. Bailenson reviewed the connection between VR and climate change and identified how the technology can be a useful tool to...