2. Purposes and legitimate grounds for the processing of your personal data
There are several purposes of the processing of your personal data by Glue:
To provide you the Service
Glue processes your personal data to be able to make the Service available to you and to the entity you are representing.
If you contact our customer service, we will use the information provided by you to answer your questions or solve your complaint.
For our legal obligations
Glue processes data to enable us to administer and fulfil our obligations under the law. This includes data processed for complying with our bookkeeping obligations and providing information to relevant authorities such as tax authorities.
For claims handling and legal processes
Glue may process personal data in relation to claims handling, debt collection and legal processes pertaining to the data subject or the company the data subject represents. We may also process data for the prevention of fraud, misuse of our Service and for data, system and network security.
For general communication and marketing
Glue processes your personal data to contact you regarding the Service and to inform you of changes relating to it. Your personal data is also used for the purposes of marketing the Service to the company you are representing.
For quality improvement and trend analysis
We may also process information about your use of our website and the Service to improve their quality e.g. by analysing any trends in their use. In order to ensure that our website and the Service are in line with your needs, personal data can be used for things like customer satisfaction surveys. When possible, we will do this using only aggregated, non-personally identifiable data.
Legal grounds for processing
Glue processes your personal data primarily to pursue our legitimate interest to run, maintain and develop our business and to create and maintain customer and other business relationships. When choosing to use your data on the basis of our legitimate interests, we weigh our own interests against your right to privacy and e.g. provide you with easy to use opt-out from our marketing communications and use pseudonymised or non-personally identifiable data when possible.
We may also process your personal data in order to comply with legal obligations.
In some parts of the Service, you may be requested to grant your consent for the processing of personal data. In this event, you may withdraw your consent at any time.