In today’s Glue Insights, we’re talking about how the use of VR over time influences group behavior.
“Understanding Group Behavior in Virtual Reality: A Large-Scale, Longitudinal Study in the Metaverse” study uncovers interesting insights into how large groups interact in VR over a 10-week course.
Core insight from this research is that social, self and spatial #presence as well as entitativity, realism and enjoyment increase over time which affects the development of group cohesion.
The study found that once participants adapted to using VR, they experience a stronger presence which allows them to make the most of the collaborative virtual experience.
Presence, entitativity, realism and enjoyment make VR collaboration as engaging and effective as face-to-face meetings.
That’s why it’s so crucial to account for a technology adaptation time and provide support to your team when implementing VR into your business operations.
