New Frontiers of Enterprise VR in 2024

Jussi Havu
January 24, 2024
enterprise vr

In 2024, Enterprise VR is reshaping business operations, with companies expanding their VR applications beyond initial experiments. The focus is now on targeted uses such as training, workshops, events, and product presentations.

This shift reflects the evolution of VR for business applications. What started as experimental VR projects in individual departments has grown into a broader integration into various business operations, including onboarding, employee training, workshops, events, meetings, and product demonstrations.

In this blog, we’ll discuss what’s next for enterprise VR in 2024.


1. VR business use cases gain momentum

VR’s value in business extends beyond proof of concepts, providing tangible, cost-effective solutions in concrete use cases. The top use cases illustrating the value of VR in 2024 include the following:

VR Training

One of the most popular VR use cases is training and education. The immersive nature of VR allows learners to engage and interact with content in dynamic, real-life and even 360 virtual environments, enhancing the effectiveness of training programs.

For example, Konecranes has harnessed the power of VR for training, improving the learning outcomes as well as keeping participants engaged and focused on the subject.

VR Product Presentation

Another valuable application of VR is seen in product showcases, especially beneficial for industries such as design, manufacturing or construction. These showcases utilize a high level of visualization, not only educating about the technology but also delivering immersive experiences that distinguish companies from their competitors.

This becomes particularly advantageous in industries where products are large and presenting them in real life or at exhibitions is often impractical. Check out how Maillefer, a global leader in wire, cable, pipe and tube production technologies, has implemented VR product presentations.

Events, Workshops, and Custom VR Experiences

VR presents multiple applications, including events, marketing showcases, workshops, and custom VR experiences. The strength of VR lies in its versatility and the capability to create whatever you envision.

The expanding options for customization in enterprise VR empower companies to tailor VR experiences to fulfill specific training needs or enhance virtual customer interactions.

This doesn’t always require creating a new VR experience from scratch. For instance, by incorporating already-done materials and customizing existing virtual spaces, companies enhance the relevance and impact of the VR experience.

Furthermore, HR departments are also incorporating VR for various purposes, such as advanced learning, workshops, recruitment, and boosting employee engagement through virtual onboarding and collaborations.


2. New Enterprise-focused devices on the market

The introduction of VR headsets designed for businesses has made it easier to start creating value with VR. Recently released devices like Meta Quest 3 and Lenovo ThinkReality, along with supporting business management services such as Meta Quest for Business, make it easy to begin using VR right away.

The latest devices now provide an improved user experience, being more comfortable, user-friendly, compact, and lightweight. Consequently, users not only have a significantly more pleasant experience but also recognize greater benefits in using the device.

Moreover, the anticipation of the Apple Vision Pro adds to the excitement, signaling a potential game-changer in the enterprise-focused VR device market.

Overall, the continuous advancements in hardware make it more accessible for companies to integrate VR into their operations.


3. AI Empowers Enterprise VR

AI gained huge momentum at the workplace in 2023 and is set to shake up VR and immersive experiences in 2024. The collaboration between AI and VR is ready to revolutionize how we create immersive environments, speeding up the process.

Imagine AI working behind the scenes, helping craft 3D assets for training or customize virtual spaces for product demos, while VR is the gateway to showcase this work to your customers.

AI’s prowess in business tasks is evident. Companies mastering this emerging tech gain a competitive edge, boosting efficiency. Now, bring AI into immersive environments and you will see the next level of productivity in VR.



 In 2024, Enterprise VR holds significant potential for enhancing business operations. From proven tangible use cases like VR training and product presentation to unique virtual experiences and simulations, VR’s versatility is evident.

New enterprise-focused devices and AI advancements streamline VR implementation into business processes and make enterprise use of VR more productive.

Overall, 2024 is a favorable time to invest in VR and elevate your business operations.

Ready to learn more about team engagement in VR?

Book a demo to explore VR business opportunities
for your business.

Ready to learn more about team engagement in VR?

Book a demo to explore VR business opportunities
for your business.

Close Bitnami banner