Why your company needs a custom virtual office

Jussi Havu
April 27, 2022
custom virtual reality office and people on a virtual reality meeting work together in a virtual space

For anyone designing an office space, there’s no one-size-fits-all solution. Every business is different. But well-designed workspaces do tend to have a few things in common: they support creativity, collaboration and learning; are flexible enough to adapt to employees’ evolving needs; and communicate the company’s identity and ethos. 

What goes for physical offices goes for virtual offices too. A growing number of brands are taking advantage of Glue’s customization capabilities to create and cultivate 3D workspaces in their own image.

Take Salesforce, for example. The company has just created custom 3D digital versions of its Dreamforce expo and iconic skyscraping San Francisco HQ, providing a set of spaces where staff and clients can come together for ‘face-to-face’ meetings in Glue even when they’re thousands of miles from California. Salesforce executive Nick Botter tells VentureBeat that people have used the spaces for everything from one-to-one interactions to bigger group gatherings. People “really have the feeling that they are connected with each other, but without the travel,” he says.

Exciting times, but Salesforce is not alone in investing in these new capabilities. Companies ranging from airlines to healthcare providers to interior architects are also leveraging Glue’s flexible architecture to offer sophisticated, highly customized workspaces and showcase experiences.
For Glue customers, there are four main ways to create a custom experience.

1. User-generated customization with your own assets

The quickest and most subtle way to customize in Glue is by importing your own assets and materials into one of our readymade spaces. Photos and 3D models can be easily used to make the space feel like your own. Assets can also be freely arranged the way you like, depending on the room and meeting type.

2. Brand one of Glue’s spaces as your own

Go a step further and you can have our spaces decked out in your logo and brand colors. Deutsche Telekom unit T-Systems MMS has done this brilliantly, incorporating the brand’s distinctive “T” and striking magenta color into the decor of Scrum Place. This is a simple and cost-effective way to make your brand presence stronger in the metaverse.

3. Bring your own space 

If you’re lucky enough to have a 3D designer on your team, you might prefer to use your own space. Create the space as a Unity Asset and when you’re ready, we’ll add it to your Glue Team. Glue provides support along the way.

For inspiration, look no further than Air France ー KLM whose stunning waterfront venue incorporates spacious meeting rooms and a garden complete with model planes.

4. Create unique custom environments

Glue is for more than meetings. Some users have also developed interactive environments for special use cases. For example, Duodecim, the Finnish medical society, has designed bespoke virtual training exercises for health care practitioners. 

Are you ready to customize your own corner of the metaverse? Talk to a Glue expert today and explore what’s possible for your business.

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