Glue Customer Showcase: Fazer

Jussi Havu
November 2, 2020

 Finland’s world famous baker and confectioner Fazer is a food experience company with the brand promise ‘Northern Magic. Made Real’

But how about ‘Northern Magic. Made Virtual’?

Thanks to our collaboration, visitors to the Fazer Experience Visitor Centre in Vantaa can now embark on a virtual tour of a Fazer factory with Glue.

Anu Kokko, who runs the facility, says that Glue’s multi-user virtual collaboration platform is helping groups of visitors see what really happens at a Fazer factory.

Donning a VR headset, they can try their hand at making Fazer’s delicious mignon eggs – real eggshells filled with almond and hazelnut nougat.

The virtual reality experience has been very well received by our visitors,” Anu says.

They like the idea that they can be part of Fazer’s world and really experience the moments of joy by filling the eggs themselves.

The showcase also brings home another message close to Fazer’s heart: the importance of sustainability and, in particular, reducing food waste.

Check out the interview with Anu below.

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