Understanding Group Behavior in Virtual Reality

Polina Glukhova
February 1, 2023
group behavior in VR

In today’s Glue Insights, we’re talking about how the use of VR over time influences group behavior.

“Understanding Group Behavior in Virtual Reality: A Large-Scale, Longitudinal Study in the Metaverse” study uncovers interesting insights into how large groups interact in VR over a 10-week course.

Core insight from this research is that social, self and spatial #presence as well as entitativity, realism and enjoyment increase over time which affects the development of group cohesion.

The study found that once participants adapted to using VR, they experience a stronger presence which allows them to make the most of the collaborative virtual experience.

Presence, entitativity, realism and enjoyment make VR collaboration as engaging and effective as face-to-face meetings.

That’s why it’s so crucial to account for a technology adaptation time and provide support to your team when implementing VR into your business operations.

Source: “Understanding Group Behavior in Virtual Reality: A Large-Scale, Longitudinal Study in the Metaverse”

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